Comments on: Shell Gas and Legos: A Good Marketing Strategy OR Brainwash the Kids http://smidg.in/2007/11/23/shell-gas-and-legos-a-good-marketing-strategy-or-brainwash-the-kids/ A Sporadic Blogger Wed, 14 Jul 2010 07:48:11 +0000 hourly 1 http://wordpress.com/ By: truthseeker1234 http://smidg.in/2007/11/23/shell-gas-and-legos-a-good-marketing-strategy-or-brainwash-the-kids/#comment-4036 truthseeker1234 Fri, 06 Nov 2009 17:14:20 +0000 http://smidg.in/2007/11/23/shell-gas-and-legos-a-good-marketing-strategy-or-brainwash-the-kids/#comment-4036 Pure marketing genius - it is insighst like these Lego sorely needs to take it's place back in the market. Pure marketing genius – it is insighst like these Lego sorely needs to take it’s place back in the market.

]]> By: Jim http://smidg.in/2007/11/23/shell-gas-and-legos-a-good-marketing-strategy-or-brainwash-the-kids/#comment-3737 Jim Wed, 04 Jun 2008 02:41:31 +0000 http://smidg.in/2007/11/23/shell-gas-and-legos-a-good-marketing-strategy-or-brainwash-the-kids/#comment-3737 Please do let me know if LEGO replies. I would be fascinated to hear their answer. Please do let me know if LEGO replies. I would be fascinated to hear their answer.

]]> By: Mike http://smidg.in/2007/11/23/shell-gas-and-legos-a-good-marketing-strategy-or-brainwash-the-kids/#comment-3738 Mike Tue, 03 Jun 2008 14:26:37 +0000 http://smidg.in/2007/11/23/shell-gas-and-legos-a-good-marketing-strategy-or-brainwash-the-kids/#comment-3738 I too am interested in this relationship. I'm in my 40's and still occasionally play with my old LEGO(R) sets which have the Shell brand incorporated into them. Newer sets do not feature 'Shell', but now have the 'Octan' brand. I have just today written to LEGO to ask them the history and background of the original relationship, and why the reasons for the changes! I'll post again if and when I get a reply. I am familiar with the Shell fuel brand (and I pass two of their outlets on my drive to work), and I guess there is a degree of 'brainwashing' from my childhood, but in my case it didn't pay off! Shell had a major disaster in the mid 80's when they added a new detergent to their fuels sold in the UK...the idea being to make engines run cleaner and more efficient. Unfortunately, the fuel actually did a lot of damage to engines after prolonged use and I remember them for that fact rather than the LEGO branding influence! I don't use Shell fuels for that reason, but would rather have Shell branding in a LEGO set than any other...it's traditional, isn't it?!!! I too am interested in this relationship. I’m in my 40′s and still occasionally play with my old LEGO(R) sets which have the Shell brand incorporated into them. Newer sets do not feature ‘Shell’, but now have the ‘Octan’ brand. I have just today written to LEGO to ask them the history and background of the original relationship, and why the reasons for the changes! I’ll post again if and when I get a reply.

I am familiar with the Shell fuel brand (and I pass two of their outlets on my drive to work), and I guess there is a degree of ‘brainwashing’ from my childhood, but in my case it didn’t pay off! Shell had a major disaster in the mid 80′s when they added a new detergent to their fuels sold in the UK…the idea being to make engines run cleaner and more efficient. Unfortunately, the fuel actually did a lot of damage to engines after prolonged use and I remember them for that fact rather than the LEGO branding influence! I don’t use Shell fuels for that reason, but would rather have Shell branding in a LEGO set than any other…it’s traditional, isn’t it?!!!

]]> By: Steve http://smidg.in/2007/11/23/shell-gas-and-legos-a-good-marketing-strategy-or-brainwash-the-kids/#comment-3735 Steve Mon, 26 Nov 2007 17:48:02 +0000 http://smidg.in/2007/11/23/shell-gas-and-legos-a-good-marketing-strategy-or-brainwash-the-kids/#comment-3735 I shared James's viewpoint... mostly because I owned some of the LEGOs he is referring to. I as well did not know there was an actual Shell brand until I was in my teens; I always thought it was just the made-up LEGO brand. I shared James’s viewpoint… mostly because I owned some of the LEGOs he is referring to.

I as well did not know there was an actual Shell brand until I was in my teens; I always thought it was just the made-up LEGO brand.

]]> By: Tuppence http://smidg.in/2007/11/23/shell-gas-and-legos-a-good-marketing-strategy-or-brainwash-the-kids/#comment-3736 Tuppence Sat, 24 Nov 2007 03:24:36 +0000 http://smidg.in/2007/11/23/shell-gas-and-legos-a-good-marketing-strategy-or-brainwash-the-kids/#comment-3736 Indeed--perhaps you should be the one. ;-) Indeed–perhaps you should be the one. ;-)

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