What World is That?
There’s a sad tendency within America to refer to things with the adjective “world”. We have the World Series, ABC World News, and plenty of world famous products. Yet none of these are actually about the world, much less known about by most of the world.
The World Series is most definitely anything but that. It’s only a world competition insofar as the good old 51st state, Canada, has a team that competes. And any of your standard American world news programs spend most of their time talking about U.S. news, only touching on world news that is of some importance to the U.S.
Luckily the World Cup, found in the non-American product section, is truly a world competition capable of redeeming the word “world”. And tonight I discovered the television form of BBC World News, which is indubitably a world news program. It covered everything from oil spills in Uruguay to Asian markets to British intelligence leaks.

But James, isn’t the rest of the world significant only insofar as it relates to America? ; )